Sunday, November 29, 2009
Ford Sync Ad Spread
Here's a magazine spread I put together for an ad agency named 'Team Detroit'. Team Detroit is responsible for most of Ford's advertising campaigns. Sync is Ford's
new voice-activated command system that are in most of their vehicles. The whole connection between the driver and Sync is represented by these little robots who vary from sports, weather and traffic, music commands, turn by turn, etc. The concept was
created by Adam Hull, a great art director over at Team Detroit who was great to work with on this project. I'm pretty pleased by the way it came out, it's also pretty cool that this is going to be featured in Sports Illustrated...so look for it!
The robot was designed by a company called 'Psyop'.
The environment and actual Sync voice wave was designed and put together by me in Photoshop with a little work in Adobe Illustrator.